Blogging is not difficult. In fact, if you know something, and are prepared to write about it on a regular basis, in actuality, blogging is quite simple. Sure you can get lost for a lifetime in SEO and audience development and Web analytics and about 1,000 other moving parts — but when it comes down to it, successful bloggers write great content and adhere to several basic principles. This post assumes that your command of language is stellar and that your grammar skills are up to snuff. Once your “housekeeping” is in order, I recommend that every blog post you write have at least two of these three key elements. If you can incorporate all three, better yet! Your blog posts must… BE TIMELY. Unless you are already an established name on the Web with an impressively large email list, the majority of your traffic is going to come from search engines and social media. Case closed. Every niche will have its tried and true searches – and you should target these using free keyword tools. However, nothing lights up the social media sky than what is happening right now. Not yesterday, not an hour ago – this instant. Write about things that are in the news and tie your existing ideas into things that are current.
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